Some of us are great at making things happen. Some of us are inspirational speakers. Some of us are number wizards. Not all of us can write well. And there’s no shame in that. In a business context, that’s why copywriters exist. But what exactly does a copywriter do? After all, it’s not the most transparent of job titles if you’re not a marketing or communications expert. In case you didn’t know, the English word ‘copy’ can be traced back to the Latin word ‘copia’, which means an abundance (lots) of something. When the word entered into common use in English, the ‘lots of’ part of the meaning was combined with the idea of giving a written account of something. And that’s how the word copy is used today. Rather than writing literature, a copywriter writes factual information, or ‘copy’. This is usually produced for advertising or informational purposes. Copywriters are journalists who don’t write for newspapers. We write for businesses. Both customer-facing and internal written communication. That’s where a copywriter earns their crust.
What does this mean for businesses?
Many sole traders, start-ups or small family businesses don’t have their own marketing department. Instead, they’ll turn to a marketing agency or human resources consultant to handle their advertising and/or internal communications. But many agencies and consultancies don’t have their own in-house writers. They buy-in writing services from professional copywriters like the writing team at MDLS. Does this mean that copywriters only work with business service (B2B) providers? In a word, no. A lot of copywriters offer more services than you’d expect. And, sometimes, these services can replace or supplement the services a business’s own marketing team or an external agency provides. At MDLS, we offer translation, editing, proofreading, and communication consultancy services alongside copywriting. Some or all of which might help your business consolidate its market position, grow, or even embrace new territories.
What does this mean in practice?
In short, if your business uses any kind of marketing channel – from a blog or website to a promotional flyer or e-commerce store – it’s going to need well-planned, thoroughly researched, search engine optimised, captivating, authentic, targeted, and error-free written content. We produce exactly that so that you can concentrate on what you do best – successfully running your own business. At MDLS, we create copy for websites, advertising campaigns, press releases and newsletters, social media marketing, and internal documentation such as engaging and informative guides and instructions for your personnel. If you’d like to find out more about how we can help you and your business develop, refine, or adapt a brand voice for all your written content, get in touch. We’d love to hear from you. Check out our LinkedIn page and website www.michael-dutton-language-services.com and make sure you hit the follow button on our socials.
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